You can get a pretty good feel for how attractive they are by a very quick examination. You know what you like. Getting to know them better is usually a validation of the impression.
Likewise with ideas. If an idea is attractive at first blush, it is worth exploring deeper. If an idea is repulsive at first, further exploration will almost always lead to further repulsion. I can't think of a time when I have read a book all the way through that looked lousy in the first few chapters. Life is too short, and brain cells too limited to waste thought on unattractive ideas.
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